Industry Guide
Insurance
Insurance visibility depends on license clarity, carrier access, product specificity, and quote paths.
Insurance prompts often include risk type, geography, budget, policy class, or eligibility constraints. Assistants need to know what the agency writes and whether the user can take the next step.
High-value prompts
- "independent insurance agent for small business in Denver"
- "Medicare advisor near me"
- "best auto insurance broker in Phoenix"
- "restaurant liability insurance agent in Chicago"
- "does [agency name] handle workers comp"
Priority facts to publish
| Fact | Why it matters |
|---|---|
| Lines of business | Auto, home, life, Medicare, commercial, workers comp, liability. |
| States served | Licensing and product availability are geography-dependent. |
| Carriers or markets | Helps answer "who can shop multiple carriers" prompts. |
| License and producer details | Trust and compliance. |
| Quote process | Reduces friction from recommendation to lead. |
Recommended schema
Use InsuranceAgency where appropriate, plus Service, ContactPoint, areaServed, and QuoteAction. Make sure licensing and state availability are visible, not hidden only in schema.
Fast fixes
- Publish one page per major line of business.
- State states served and license details clearly.
- Explain quote process, appointment options, and required information.
- Align Google, Apple, Bing, carrier, chamber, and professional-directory profiles.
- Add explicit commercial niches such as contractors, restaurants, landlords, or healthcare if served.
Check product-specific prompts
Test by product line, state, industry niche, and quote intent.
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