Interpreting Your Report
Tracking competitor takeover
Competitor takeover happens when assistants answer your buyer prompt with another business that has clearer evidence.
In AI discovery, losing is often quiet. The assistant may not say your business is bad. It may simply recommend a competitor because that competitor is easier to identify, cite, trust, or book.
What to track
| Metric | Why it matters |
|---|---|
| Competitor mention share | Shows who appears across the prompt set. |
| Top-three recommendation share | Shows who is actually in the shortlist. |
| Citation source share | Shows which domains support the answer. |
| Unsupported or stale competitor claims | Reveals opportunities to publish better evidence. |
| Action path comparison | Shows who has the easier next step. |
Takeover patterns
Findability takeover
The competitor appears in more profiles, directories, or query variants, so the assistant sees it first.
Authority takeover
The competitor has more recent reviews, stronger local mentions, or better vertical directory coverage.
Answerability takeover
The competitor answers the specific buyer question with a clear passage, while your page stays vague.
Action takeover
The competitor has a direct call, book, quote, order, or directions path, while your path is generic or broken.
Response strategy
Do not copy a competitor's wording blindly. Identify the evidence gap. If they win because they publish price policy, service area, same-day availability, or credentials, publish your true version of those facts and support them with schema and profiles.
Measure against the real shortlist
Track the same prompt set over time and compare which competitors are named, cited, and recommended.
Run scan